Let us examine, first, a staple item on grocery store shelves - bread. We have, almost all of us, become aware that mass produced white bread offers little nutrition and nothing at all to brag about in taste. But white bread still claims a large share of the market. The reasons for that are, first, that it is convenient and second, because it is relatively cheaper and third, I think because in a sandwich the bread used doesn't really have to have much taste or flavor. "So what," we ask ourselves put something between two slices, butter it, splash on some catsup and/or mustard, then pickle relish, add a slice of cheese and two slices of ham and take a big bite. And who bothers to read the label on a loaf of white bread? We notice, only, that it is marked Fortified and that it is a long loaf and that nobody is complaining about nutrition. In this sense, bread becomes the convenient package, no more no less. It is odorless, tasteless nonentity.
Many people want more from bread - for instance taste and others want taste and nutrition and texture - they demand bread as they remember bread was when mother had us kneed the dough after leaving it sit for awhile to "raise" then placing to bake in a preheated oven. Or they remember how bread could be bought at the corner bakery and the yeasty odor as it was unwrapped and buttered. There are breads on the super market shelves that cater to a great number of people who remember good bread. And whereas white bread is so trite that no one really cares, the labels on the expensive type need examining for truth in advertising. I find those labels deceptive and I have found that it is nearly impossible to find a bread that is truly "whole Wheat." Below is a list of what I find on labels ingredients and following each - the truth of the matter.
Wheat Bread
Whole Wheat - Most grocery shelves do not have whole wheat bread. The wheat germ has been removed and only the bran remains.
Whole Wheat - Although the large print says whole wheat, the ingredients say "wheat flour" and that ingredient is bleached (or unbleached) white flour with deceptive terminology.
Modified cornstarch - This is High Fructose Corn Syrup, the sugar replacement that is hard to digest and is suspected as a key player in our national obesity epidemic.
Stone-ground - If you check this through you will probably find that it contains the wheat germ and is truly whole wheat. But, as I emphasize, check carefully.
Your health food store is, without doubt your best bet in locating quality, good tasting bread but don't rely totally - study the ingredients.
Bread - The Staff Life - What Have They Done to It?
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